Is Your SaaS Stuck at $15–40k MRR?

Let me guess: You launched 6–18 months ago. You got your first customers.
But every metric is screaming something’s off:

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Trial → Paid < 15%

Out of 100 trials, only 15 convert to paid.
B2B SaaS benchmark: ~25%. You’re leaving revenue on the table.

⏱️

Time to Value > 7 days

Your average user needs a week to see value.
In 7 days, they’ve tried 3 competitors.

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Activation Email: “Spray & Pray”

Same email for everyone. 3% open rate.
0.5% click rate. That’s expensive spam.

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Month-3 Churn: 40%+

4 out of 10 customers churn before the quarter ends.
Negative LTV:CAC = slow death.

👥

Onboarding = “Figure It Out”

No process. No guided path.
“The UI is intuitive” — spoiler: it isn’t.

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Growth = Flat

MRR grows 5% month over month. At this pace,
you hit $100k MRR in… 2027.

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If you check 3+ symptoms, you need a system. Not more features.

If you check fewer than 3, I’m probably not your solution.

📧 Not ready to talk?
Join my list: 1 weekly email with B2B conversion tactics

Proven System

A Proven System. No More Experiments.

I don’t sell “growth hacks” or LinkedIn tricks.
I build the machine that turns trials into paying customers. Period.

The 3-Layer System:

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LAYER 1: ACTIVATION ENGINE

From “I signed up” to the “Aha! moment” in the first session.

  • I build an interactive onboarding that guides users to experience your core value immediately.
  • I implement behavior-based emails, not generic newsletters that go straight to trash.
  • I create workflows that celebrate each user’s quick wins, reinforcing their decision to choose you.
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LAYER 2: PROACTIVE RETENTION SYSTEM

From new customer to committed user.

  • I set up automatic triggers to detect at-risk users (e.g., low activity) before it’s too late.
  • I launch recovery sequences to re-engage them, showing use cases and features they’ve missed.
  • I identify usage patterns from your best customers to trigger upsell suggestions at the right time.
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LAYER 3: CLARITY REPORTS

Data that tells you where to act, not just what happened.

  • You’ll get clear weekly reports showing exactly where you’re losing users in the funnel.
  • I’ll identify which features or actions correlate most with paid conversion.
  • I’ll give you a clear view of the real user journey so you can make product decisions based on data, not intuition.

The Key Difference:

❌

What I DON’T do:

  • • Cookie-cutter “growth hacking” templates
  • • Promises like “10x your MRR in 30 days”
  • • Leave you alone with a PDF manual
✅

What I DO:

  • • I build YOUR specific system using your real data
  • • I work with you 1-on-1 throughout the process
  • • I deliver a system you can maintain and scale

Tech Stack

(for the curious)

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Landing Pages

Astro (10x faster than WordPress)

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Automation

N8N (open-source, no vendor lock-in)

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Email

Your current ESP or I help you pick one

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Analytics

Mixpanel/Amplitude or your current tool

Got product–market fit but can’t scale?

Still validating your product?

Proven Process

From Broken Funnel to a Working System: The Process

No unrealistic promises. No impossible timelines.
Here’s how I work with you during the first 4–6 weeks:

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WEEK 0: DEEP AUDIT

Free. 45-min diagnostic call

  • We analyze your current funnel: where users come in and where they drop
  • We identify the 2–3 critical improvement points
  • I give you an action plan (whether we work together or not)
  • If there’s no fit, I’ll tell you clearly
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WEEK 1: BUSINESS IMMERSION

I understand your product as if it were mine

  • Access to your tools (analytics, CRM, emails)
  • Analysis of real user behavior
  • Mapping the current vs. ideal customer journey
  • Documenting prioritized hypotheses for improvement
🛠️

WEEKS 2–3: SYSTEM BUILD

Hands-on development and integrations

  • Implement the interactive onboarding
  • Configure automations in N8N
  • Connect everything with your existing stack
  • First tests with real users
🚀

WEEKS 4–5: TUNING AND DOCUMENTATION

Your system working and documented

  • Refine based on early data
  • Train you to manage the system
  • Full setup documentation
  • Continuous optimization plan
✓

What I Need From You:

  • 2–3 hours/week of your time
  • Access to your tools (read-only is fine)
  • Honest and fast feedback
  • Patience: good systems take time
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Realistic Expectations:

  • Week 6: System implemented and first data
  • Month 2: Clear improvement trends
  • Month 3: Optimizations based on real data
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Do you have the time and commitment for this process?

Looking for a “set-and-forget” solution? → I’m not your best option

Before We Talk...

I know what you're thinking. I'd ask the same questions.
Here are straight answers — no fluff.

💰

“What’s the investment?”

I don’t use fixed pricing because every SaaS is unique. On our call, we’ll calculate:

  • • How much you’re losing monthly due to a broken funnel
  • • The real cost of my system
  • • Expected ROI in 3–6 months

Spoiler: If you’re losing $5k/mo from unconverted trials, this system pays for itself in 30–60 days.

🎯

“What guarantees do you offer?”

I won’t promise to ‘double your conversion’ — that’d be a lie.
Here’s the real guarantee:

  • ✓ I implement EVERYTHING we agree on
  • ✓ I work until the system is working
  • ✓ Full documentation so you’re self-sufficient
  • ✓ 30 days of post-launch support included

If you don’t do your part (traffic, feedback), there’s no magic.

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“Will I be tied to you?”

The opposite. My goal is to make myself unnecessary.

  • • I use N8N (open-source) — move it wherever you want
  • • All code is yours
  • • Detailed documentation included
  • • Full training at the end

Some clients keep me for ongoing optimization ($997/mo).
Optional, not required.

⏰

“I’m a founder, I don’t have time”

I get it. That’s why my process requires a minimum from you:

  • • Week 1: 2–3 hours (immersion)
  • • Then: 30 min/week for feedback
  • • You keep selling; I build the system

The system will save you 10+ hours/week once live.

🏢

“Why you and not an agency?”

Agency = Junior executing + Account Manager selling
Me = Senior designing AND executing. No middlemen.

“Why not just Intercom/HubSpot?”
Great tools. But without a tailored strategy, they’re a Ferrari with no driver. I’m the driver + mechanic.

💡

Have more questions? Great.

I’ll answer them all on our call.

P.S. If you’ve made it this far, you know you need this.
The question is: how much more MRR will you lose by waiting?

Do you fit the Profile?

I don't work with everyone. And that's okay.
If you meet these criteria, we should talk:

Qualification Checklist:

✓ B2B SaaS with €5k+ in recurring MRR
✓ At least 50–100 trials per month
✓ Trial→paid conversion below 20%
✓ Founder or Head of Growth with decision power
✓ Budget to invest in growth
✓ Real commitment to the process (no magic fixes)
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MEET 5–6 CRITERIA?

Great. Book your free audit.

I only take 4 projects per month. No pitch, no pressure.

45 minutes analyzing YOUR funnel with real data.

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MEET 3–4 CRITERIA?

You're not ready yet, but you're on the right track.

Join my list to get:

  • • Real case studies
  • • B2B conversion tactics that work
  • • No spam, just value
❌

Less than 3?

No worries. Save my site for when you're ready.
Meanwhile, focus on getting product–market fit.

P.S. If you're unsure between a call or email, book the call. In 45 minutes you'll know if I can help or not.